Western beauty are the products of legend. They https://conflictandhealth.biomedcentral.com/articles/10.1186/s13031-020-00305-w possess an ethereal allure that defies moment. With higher cheekbones and piercing vision, northeast continental girls have a intriguing charm that leaves enthusiasts spellbound.
From classic charms such as Melina Mercouri and Maria Callas to modern stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing beautiful people. But what is it about western beauties that makes them therefore alluring? Is it their abundant history and pleased tradition? Or is it their inherent biological elegance?
The answer to these questions could have great implications for the comfort market. As the world’s pleasure creators struggle to make a earnings in style, they’re looking to boost sales and profitability by expanding into attractiveness. According to a Mckinsey statement, perfumes and cosmetics are a «flagship» company that can drive growth in many other categories for luxury brands.
But the technique is not without threats. The packed category can be difficult to bite. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The scenario of Burberry, which took its beauty firm in- home under original Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the agency’s licensing deal with Interparfums Sa https://womenandtravel.net/european-women/, which held the passport for its Montblanc and Van Cleef & Arpels perfume, sent shares of the company tumbling 9.4 per-cent on Sept. 6. Kering’s acquire of Creed at a 14- occasions profits three in October likewise made investors sit up and take notice.